When I collaborated closely with the Mainstay Music Group's executive team to build their brand identity from the ground up. Together, we worked to define the mission, identity, and foundational elements that have shaped the label and touring company into what it is today. A key focus was curating a lasting identity that would resonate with a diverse range of artists and fans. The resulting brand, symbolized by a heart-shaped logo, represents a foundation of passionate creatives providing a safe haven for artistic expression. Today, Mainstay Music Group stands as a Grammy nominated, multi-platinum recording label,  A testament to the heartfelt vision behind its creation. Together, we worked to define the mission, identity, and foundational elements that have shaped the label and touring company into what it is today. A key focus was curating a lasting identity that would resonate with a diverse range of artists and fans. The resulting brand, symbolized by a heart-shaped logo, represents a foundation of passionate creatives providing a safe haven for artistic expression. Today, Mainstay Music Group stands as a Grammy nominated, multi-platinum recording label,  A testament to the heartfelt vision behind its creation.